Alice jewelry topped China's 500 most valuable brand brand value of more than 9.045 billion


On June 22, the 14th "World Brand Conference" hosted by the World Brand Lab was held in Beijing,at the meeting released the 2017 "China 500 most valuable brand" analysis report. In this annual report based on financial data, brand strength and consumer behavior analysis, as the jewelry industry's outstanding business, Alice jewelry for the first time this year,To 90.45 billion brand value among the top 500 list, the national brand value of the total ranking of 366, highlighting the Alice jewelry in the jewelry industry's important position.

爱丽丝珠宝Authoritative institutions to assess the focus of Jiaoju brand list

World Brand Lab was founded in 2003 in New York, is the world's leading brand consulting, research and evaluation agencies, is one of the world's three major brand value assessment agencies, won the 1999 Nobel Prize in Economics, "the father of the euro", the United States Robert Mundell, a professor at Columbia University, chaired. The lab is based on financial indicators, consumer behavior and brand strength analysis, the assessment of the Chinese brand, published an annual list of experts, consultants from the United States Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, Oxford University, Cambridge University and other world-class institutions, the research results have become an important basis for the assessment of intangible assets of domestic and foreign enterprises.

The report shows that the total value of the "China's 500 Most Valuable Brands" in 2017 was RMB155,580.6 billion, an increase of RMB2,883,366 million or 17.25% over the previous year. Robert Mundell, chairman of the Nobel laureate in economics, said: "The theme of this year's conference is" Brand Strategy Reconsideration: Interactions and Experiences. " World brand laboratory preparation of the Chinese brand report is the first 14 years, in 2004 the threshold was only 500 million yuan, the top 500 brands of the average value of 4.943 billion yuan. 14 years later 2017, the threshold has been raised to 2.35 billion yuan; and the top 500 brands of the average value of up to 311.16 billion yuan, an increase of 529.50%. "

Martin Kilduff, a senior professor at the University of London (UCL), points out that the Chinese brand should be globalized, first of all to have a name that can be globalized. The first name of the brand name is that it can be spelled out. Some Chinese names are difficult to spell in other languages. For example, for English, it is difficult to understand how to use Qi or Zh at the beginning of the word pronunciation. Alice Alice jewelry comes with global DNA, brand name easy to understand, very easy to remember, easy to produce brand association. In this brand value release, Alice jewelry brand value of over 9 billion, is not difficult to understand, deserved.

Alice jewelry for differentiated market positioning and personalized consumer demand, has always insisted on using original design to express love and the United States. Brand brings together a number of internationally renowned jewelry design master. Ingenious design of each exquisite magic jewelry, representing the dream of the sustenance to help you open a door to the dream of happiness, so that every pursuit of love and beauty angel dream come true.

About Alice Jewelery

Alice jewelry brand from the United Kingdom, the Group headquarters in Hong Kong, the Group set up under the Shenzhen Southern Operations Center, Eastern Operations Center, Western Operations Center, North operations center, the company also in the United States, Europe and other places set up product research and development centers, Owned a number of internationally renowned jewelery design master, set up nearly 100 stores.

International designer team

Alice symbolizes "new, independent, free, adventurous, true love" of the new women, each of the birth of Alice jewelry are derived from a dream, family, friendship, love dream pursuit. With the original design, with elegant lines, fashion elements, full of creative concepts to express love and beauty of the lifestyle and brand concept, to achieve you and his dream.

For the first time to participate in the top 500 Alice jewelry, branding, focusing on customer experience, adhere to the original design. In a rapidly changing economic environment, only from the concept, strategy, products, communication and other aspects of continuous innovation, in order to maintain the brand value of the upgrade.